Which makes the new name for the development – Bloomhaven – an apt moniker, according to members of Fox Valley Developers LLC, the project’s developers.
Jason Konrad, one of the partners, said Bloomhaven will refer to the entire campus and all its uses. He said a marketing firm hired by Fox Valley Developers chose the name, and it fits the entirety of the development.
The bloom part refers to the “blooming” concept of the independent living apartments on the campus, as well as the fact that development is literally rising from the dumps of the former vacant property. The haven part refers to the fact that the independent living apartments, as well as the senior living apartments, will be in a safe place in the environs of the new campus.