It’s no secret that the travel and the hospitality industry was one of the hardest-hit industries by the COVID-19 pandemic. As a result, after the initial lockdowns, hotels struggled with low occupancy rates. There are, however, signs of recovery on the horizon as the industry improved during 2021 and is expected to reach a full recovery by 2024.
With that in mind, let’s look at some of the popular hospitality construction trends for 2022 and beyond.
Smart Technology Will Become More Commonplace
Technology is becoming an increasingly important part of everyday life and, for hotels, the situation is no different. For example, travelers will expect technology-driven hotel rooms where they can control entertainment, lighting, and even room temperature through a mobile device. As such, many leading groups and hospitality construction companies are already working to incorporate these technologies into their rooms, and this trend is expected to continue throughout 2022.
More Eco-Friendly Designs
There has been an ever-increasing trend towards green building in the construction industry during the past few years. While this was quite commonplace in residential construction, the hotel industry is now also implementing eco-friendly designs, with hospitality construction contractors using eco-friendly and sustainable materials and construction techniques into their properties.
As such, hotels now use solar electricity more often, use recycled materials during the construction process, and implement more environmentally friendly practices like using water conservation devices and LED lighting.
This is especially important considering that younger generations now place an increased emphasis on preserving the environment and doing business with companies that do the same. In other words, if hotels want to attract newer generations, they have to focus on eco-friendly designs.
Speaking of eco-friendliness, it’s expected that hotels will also deliver more decor inspired by nature. This will not only communicate the hotel’s commitment to sustainability and eco-awareness, but also create an environment that soothes and calms their occupants.
For this reason, it’s expected that the trend of focusing on earthy colors, round shapes, large windows that let in natural light, and soft furniture will continue unabated during 2022.
Making Hotels Social Media-Ready
It’s no secret that social media plays an important part in any effective digital marketing campaign. And hotels have realized this, and they know they need to develop an effective social media presence if they want to stand out in the market.
So, there’s an increasing trend to design hotels in a way that make them attractive to share on social media. As such, designers focus on creating rooms and common areas like lobbies that are attractive, intriguing, and appealing.
This makes it inviting for visitors to share these images on social media, which then, in turn, generates awareness about the hotel and its brand.
Focusing on Local Inspiration
Despite hotels from one city to the next being generic, when travelers travel to a destination, they want a unique experience. Many hotels have realized this and now focus on incorporating a local aesthetic and flavor into their designs to attract new visitors and stand out in the market. For this reason, it’s expected that this trend will continue, and hospitality construction companies will increasingly include focal points that reflect their location into their designs.
Hopefully, this post helped illustrate some of the rising and popular trends in the hospitality industry. If you’re ready to take advantage of these trends, Konrad Construction is your ideal partner. With a proactive communication process, we’re the go-to choice for hospitality construction, from concept to completion. Our top priority is to completely satisfy our customers’ needs in their construction projects. Contact us today and let us take on your project.